https://www.vitalysantana.com/casestudies daily 1.0 2025-06-15 https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547095607572-LFIACBE3806ZN88YERZF/matrix.png Case Studies - Key finding: - No other brand is a one-stop shop that includes performers, crews, job opportunities, and networking feature in the entertainment industry https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547491289569-9XU7DW23N23HVGWPR1AV/Screen+Shot+2019-01-14+at+1.40.50+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547318664901-BFJYRBPF2F27B2RT6YF6/Screen+Shot+2019-01-12+at+1.41.59+PM.png Case Studies - Primary Persona https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547318669379-MUQPMLWXNNHC4P8576WX/Screen+Shot+2019-01-12+at+1.43.34+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547601700389-68U9R7W0FJO89V2MXKOW/image-asset.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547599302450-BER88XMX7O5HMQGQ5NMH/Screen+Shot+2019-01-15+at+7.41.19+PM.png Case Studies - As it shows, Task 1, 2 and 4 have all improved. However, Task 3 has encountered hiccups. The reason is that some people went to the recommended jobs section under feed to look for the matched job postings, and some users did not notice the “Match” text due to the vibrant colors on the page. We then made corresponding changes based on the insights from the testing: https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547314670312-3WYCBHPRTYG3BW9CZHD6/Screen+Shot+2019-01-12+at+12.36.45+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547570996589-JS4IX74ATQMG43Q7FHXP/Screen+Shot+2019-01-15+at+11.32.56+AM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547571016659-YFAMB7OT4UC7YZGPEYOW/Screen+Shot+2019-01-15+at+11.32.41+AM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547422033553-OZ2ECXHW5ED1EPUGR77S/Screen+Shot+2019-01-13+at+6.26.49+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547096360001-AUXD1HKBYJWT0YOSL9X7/Screen+Shot+2019-01-09+at+11.58.44+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547096353642-U91PX6UEV1ILPVC9741N/Screen+Shot+2019-01-09+at+11.58.09+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547405798979-CEIMDHET9660KS00KZVJ/Screen+Shot+2019-01-13+at+12.54.57+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547410042282-VN2KNAT0Y5L6FGKQIP3D/image-asset.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547421631055-GWD95TXOQEEI4WMW4Z38/Screen+Shot+2019-01-13+at+6.16.49+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547602807697-UP81MVT68FZDXV980Z5X/image-asset.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547584945187-0HWUETZ8KITCVP1ZI7PZ/Screen+Shot+2019-01-15+at+3.40.50+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547490438109-T6WU6TCFA9SCGO5NRK3W/Screen+Shot+2019-01-13+at+6.37.39+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547651562048-52H3Z5VQEO7ECU3ROA1O/4-2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547092168169-N50D66JGZBXLYLEC8R8T/backstage-png-3.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547602779282-2XL6FKOV37PLU8UOH4K5/Screen+Shot+2019-01-15+at+8.38.32+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547598377337-OCAXBWDRK5UFI3HCPGZ0/Screen+Shot+2019-01-15+at+7.22.37+PM.png Case Studies - From the chart, we can see that generally the prototype performs ok. However, 4 out of 5 are indirect success for Task 1 and all 5 are indirect success for Task 4. We gathered key insights from this round of testing and made corresponding changes: https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547095028499-Z89893XZDJ7YL3OC7OJ6/BusinessCanvasModel.png Case Studies - Key findings: - Target user group would be in want of jobs, networking, showcase, and hiring reliable and talented professionals. - The key metric of success would be memberships and signup rates. https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1547418058361-SC81PTWFSKWBNY8ZJ2XK/Screen+Shot+2019-01-13+at+4.51.49+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1548603669579-ON7EE5JZFICMNWYTF50W/Screen+Shot+2019-01-27+at+10.40.54+AM.png Case Studies https://images.squarespace-cdn.com/content/v1/5c3128ff36099b1a0f4e4b0c/1548619429674-RM88BUE8589TDKHEAT7A/Screen+Shot+2019-01-27+at+3.03.36+PM.png Case Studies 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