I design products that make complex things feel simple.
Senior Product Designer with 8+ years of experience designing B2B SaaS, technical products, and AI-powered experiences. I turn complex workflows into intuitive products that people actually want to use.
User Research
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Complex Workflow Simplification
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AI-Powered Product Design
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Design Systems
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Enterprise UX
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Cross-functional Leadership
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0 → 1 Product Design
•
User Research • Complex Workflow Simplification • AI-Powered Product Design • Design Systems • Enterprise UX • Cross-functional Leadership • 0 → 1 Product Design •
Impact
25%
↑ Revenue growth
SaaS order management, 6 mo. post-launch
30%
↑ Feature Adoption
Broadcasting platform redesign
75%
↑ Task Completion Rate
Mobile app redesign post-launch
How I work
01. I simplify complex systems
I map the real workflow, not the org chart — talking to users, engineers, and support until I find the workflow people are actually using, not the one in the diagram
AI gets my prototypes in front of real feedback faster. The thinking behind them — what to build, what to cut — is mine
02. I prototype at AI speed
03. I test against real edge cases
I check designs against messy data and real usage, not the clean demo path — that's where most products actually break.
04. I earn engineering's trust
I design with real technical and API constraints in mind from the start — so what I hand off is specs, not surprises
Featured Work
Lens
Multiviewer
Scheduler
Scheduler
OrderMaestro
Order Management system
iFreight
Logistics solution